AHA360 Licht – a digital first impression for premium lighting

Website Design
Responsive
UX / UI

Designed a high-impact website experience for AHA 360 Licht to position the lighting division as a premium, independent offering. The project combined emotional visual storytelling with a modular, scalable structure to support both first impressions and long-term flexibility.

Timeline

March - June 2025

Responsabilities

Interface design & Consulting

Agency

TEAM23

Go to live site

Project overview

AHA 360 Licht is a sub-brand of AHA360, a company specializing in high-end interior design solutions for commercial spaces. While the parent brand focuses on holistic spatial concepts, AHA 360 Licht serves as a dedicated touchpoint for premium lighting solutions.

The goal was to create an independent, emotionally engaging secondary website that introduces the lighting division as a standalone brand while maintaining alignment with the main company’s identity. A simple but high-impact website for trade fairs and first contact was needed, acting as a digital “business card”.

Light itself was the product. The website needed to reflect that.

Role

  • Collaborated directly with the client and a fellow designer
  • Designed page concepts and interactions in Figma
  • Defined visual system principles (spacing, typography hierarchy, reusable components and sections)
  • Contributed to development in Webflow and refinement

Impact

Stronger first impression

The new website positioned AHA 360 Licht as a focused premium lighting expert, clarifying the company’s offering, particularly during client acquisition and trade fair interactions. A modern visual language, subtle motion, and the interplay of light and dark communicates quality and craftsmanship from the first interaction.

Scalable foundation for growth

A modular layout system and flexible content structure enable efficient updates and future expansion without repeated redesign efforts

Accessible by design

The website ensures strong color contrast, includes accessible Webflow components and ARIA descriptions, and supports keyboard navigation, increasing inclusivity and brand perception.

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